<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Olivia McGill]]></title><description><![CDATA[Olivia Mcgill]]></description><link>https://www.mcgillcommunications.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Wed, 30 Sep 2026 15:25:57 GMT</lastBuildDate><atom:link href="https://www.mcgillcommunications.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[AI Can Write Your content, but it Can’t Tell a Story People Care About]]></title><description><![CDATA[AI has made it incredibly easy to create content. Give it a few prompts and within seconds you can have a LinkedIn post, an article, a presentation, a newsletter or a press release. This raises an interesting question: if everyone can create content, what makes yours worth paying attention to? Increasingly, I think the answer is storytelling. And I'm not alone. LinkedIn data reported by PRNEWS found that job postings mentioning “storyteller” doubled between 2024 and 2025. Companies are...]]></description><link>https://www.mcgillcommunications.com/post/ai-can-write-your-content-but-it-can-t-tell-a-story-people-care-about</link><guid isPermaLink="false">6a8d5d63d37516778451e5a0</guid><pubDate>Tue, 25 Aug 2026 09:23:35 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a849f9_c2eb6ef9099840619efacd5568174f99~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>mcgillolivia</dc:creator></item><item><title><![CDATA[5 Ways to Reduce the Fear of Public Speaking]]></title><description><![CDATA[If the thought of standing up and speaking in front of a group makes your palms sweat, you're not alone. Public speaking is one of the most common fears people experience. I've worked with leaders, professionals, charity spokespeople and business owners who are confident in their jobs but still feel nervous when all eyes are on them. The good news is that fear of public speaking is not something you have to live with. While most people never completely eliminate nerves, they can learn to...]]></description><link>https://www.mcgillcommunications.com/post/5-ways-to-reduce-the-fear-of-public-speaking</link><guid isPermaLink="false">6a206174345fdf6c42517246</guid><pubDate>Wed, 03 Jun 2026 17:24:57 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a849f9_0b2e045640984b4d9da8fed78aebe4c4~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>mcgillolivia</dc:creator></item><item><title><![CDATA[Top 6 Mistakes to Avoid in Media Interviews ]]></title><description><![CDATA[Dry mouth, a slightly forced smile, and a head full of information while you try to anticipate what might come at you next. If you have ever done a media interview or stood up to speak publicly, you will recognise that feeling. A lot of the work I do is helping people prepare for these moments, whether that is a broadcast interview, a panel discussion, or a high stakes presentation. The people I work with come from very different organisations and levels of experience, but the same patterns...]]></description><link>https://www.mcgillcommunications.com/post/top-6-mistakes-to-avoid-in-media-interviews</link><guid isPermaLink="false">69c3cb3ea0626dd190099b09</guid><pubDate>Wed, 25 Mar 2026 11:54:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a849f9_602236ac111141fe8fe1d95513725e66~mv2.jpg/v1/fit/w_1000,h_707,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>mcgillolivia</dc:creator></item><item><title><![CDATA[Why Your PR Efforts Aren’t Working, And What to Do Instead]]></title><description><![CDATA[I’m going to say something slightly uncomfortable. Most PR isn’t failing because journalists aren’t interested. It’s failing because it was never strategic to begin with. I see it frequently with SMEs and charities. A press release goes out. A few emails are sent. Someone posts on LinkedIn. And then… nothing happens. When that happens, the conclusion is often that PR “doesn’t work.”But usual ly, that’s not  The issue is where the process started. PR that works begins long before a pitch is...]]></description><link>https://www.mcgillcommunications.com/post/why-your-pr-efforts-aren-t-working-and-what-to-do-instead</link><guid isPermaLink="false">698dd6bb31ffa9c24361b22f</guid><pubDate>Thu, 12 Feb 2026 13:39:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a849f9_90c8d676d20645afb2da82421dd1474a~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>mcgillolivia</dc:creator></item><item><title><![CDATA[Why 2026 Needs Better Prep, Braver Voices and Media-Ready Leaders]]></title><description><![CDATA[As we tiptoe (or tumble) toward the end of the year, there’s one thing I keep hearing from leaders, comms pros and CEOs: “Communication has never felt more important… or more overwhelming.” That’s a pretty accurate statement. This year has been a masterclass in what happens when organisations communicate well - and what happens when they don’t. Whether it was a political slip-up, a corporate misstep, a social media storm or a sector-wide crisis, the same pattern played out again and again:...]]></description><link>https://www.mcgillcommunications.com/post/why-2026-needs-better-prep-braver-voices-and-media-ready-leaders</link><guid isPermaLink="false">693a9159aa0a3016e1ff934a</guid><pubDate>Thu, 11 Dec 2025 09:44:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a849f9_f6db7237618c4b16be8d038630ceacb0~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>mcgillolivia</dc:creator></item><item><title><![CDATA[Three Lessons That Show the Difference Between Crisis Chaos and Crisis Control]]></title><description><![CDATA[Why Every Organisation Needs Media Training Before  a Crisis Hits Imagine this. You wake up to find your organisation splashed across the front page of every major news site in the country. Journalists are outside the office. Your phone won’t stop ringing. Staff are panicking. Your CEO turns to you and asks, “What do we say?” And the truth is…no one knows. A crisis is not the moment to learn how to communicate. It's the moment you wish you had. In this article, I look at three real lessons...]]></description><link>https://www.mcgillcommunications.com/post/three-lessons-that-show-the-difference-between-crisis-chaos-and-crisis-control</link><guid isPermaLink="false">692f0ce2beedf468e52d5e9c</guid><pubDate>Tue, 02 Dec 2025 16:09:58 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a849f9_f0c07f1274594e7888d971e133383cc3~mv2.jpeg/v1/fit/w_300,h_168,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>mcgillolivia</dc:creator></item><item><title><![CDATA[Crisis Communications: Why Media Training Isn’t Optional Anymore]]></title><description><![CDATA[If there’s one thing every organisation learns too late , it’s this: A crisis doesn’t give you time to prepare. It only exposes how prepared you already were. We’ve all seen it, a story breaks, a spokesperson freezes, the wrong phrase gets quoted, the narrative spirals, and suddenly an organisation’s reputation (built over years) is hanging by a thread. And the hardest part? Most crises aren’t caused solely by the incident…they’re caused by the response. A defensive tone A poorly chosen word...]]></description><link>https://www.mcgillcommunications.com/post/crisis-communications-why-media-training-isn-t-optional-anymore</link><guid isPermaLink="false">6928765705a24a4ad95ad89b</guid><pubDate>Thu, 27 Nov 2025 16:11:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a849f9_602236ac111141fe8fe1d95513725e66~mv2.jpg/v1/fit/w_1000,h_707,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>mcgillolivia</dc:creator></item></channel></rss>